Job Opening: Marketing and Communications Director

Position: Marketing and Communications Director (Permanent)

Location: Honolulu

Industry: Non-Profit

Salary: $70,000 – $80,000 annually, depending on experience

Parking: Provided on-site

Job Title: Marketing and Communications Director

Job Overview: The Marketing Director is responsible for planning, implementing, and managing the overall marketing strategy of the company. This role involves leading a team of marketing professionals, collaborating with other departments, and driving initiatives to promote brand awareness, customer acquisition, and revenue growth.

Responsibilities:

1. Strategic Planning:

   • Develop and execute comprehensive marketing strategies aligned with the company’s overall objectives.
   • Analyze market trends, competition, and customer behavior to identify opportunities for growth.

2. Team Leadership:

   • Lead, mentor, and manage a team of marketing professionals, ensuring effective collaboration and high-performance levels.
   • Delegate tasks and responsibilities to team members based on their strengths and expertise.

3. Brand Management:

   • Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing channels.
   • Monitor and enhance the brand’s reputation and image.

4. Campaign Development and Execution:

   • Plan and execute multi-channel marketing campaigns to reach target audiences.
   • Utilize various marketing channels, including digital marketing, traditional advertising, events, and social media.

5. Market Research:

   • Conduct market research to identify consumer needs, market trends, and competitive landscape.
   • Use data-driven insights to inform marketing strategies and decision-making.

6. Budget Management:

   • Develop and manage the marketing budget effectively, ensuring optimal allocation of resources.
   • Monitor and report on the ROI of marketing campaigns.

7. Cross-functional Collaboration:

   • Collaborate with other departments, such as sales, product development, and finance, to align marketing strategies with overall business goals.
   • Communicate marketing initiatives and gather input from relevant stakeholders.

8. Performance Analysis:

   • Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of marketing campaigns.
   • Make data-driven recommendations for improvements.

Qualifications:

1. Bachelor’s or Master’s degree in Marketing, Business, or a related field.
2. Proven experience 5+ years in marketing, with a focus on strategic planning and leadership roles.
3. Strong understanding of market trends, consumer behavior, and competitive landscape.
4. Excellent leadership and team management skills.
5. Solid knowledge of digital marketing, traditional advertising, and various marketing channels.
6. Analytical skills with the ability to interpret data and make informed decisions.
7. Exceptional communication and interpersonal skills.
8. Ability to thrive in a fast-paced and dynamic work environment.

Qualifications:

1. Bachelor's or Master's degree in Marketing, Business, or a related field.
2. Proven experience 5+ years in marketing, with a focus on strategic planning and leadership roles.
3. Strong understanding of market trends, consumer behavior, and competitive landscape.
4. Excellent leadership and team management skills.
5. Solid knowledge of digital marketing, traditional advertising, and various marketing channels.
6. Analytical skills with the ability to interpret data and make informed decisions.
7. Exceptional communication and interpersonal skills.
8. Ability to thrive in a fast-paced and dynamic work environment.